Cannes Lions
HYPERNAKED, London / PEDIGREE / 2011
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'Charlie's Story' was an online film piece consisting of four episodes - each one showing Charlie's situation improving from the last. Every view Charlie's Story received moved Charlie one step closer to a better life - from being abandoned in the first episode, found in the second, rescued in the third to being rehomed in the final episode - 25,000 views were needed in order to unlock each new film.
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