By creating a user experience that paired a real person to a real homeless dog we created a personal experience that immediately set up an emotional connection. In the words of one user (A. Steedman): "When you see those eyes looking back at you, it’s almost impossible to not set up a meeting."

With the site going live in April and the seeding strategy in its infancy, it’s too early for quantifiable results however we hope that thousands of kiwis get on the site and find their Doggelgänger, and more dogs are adopted as a consequence.