Our love for our dogs knows no limits. We appreciate everything they do for us, from being a willing walking buddy, to our emotional support animal. But what do we do for them in return? A loving home is one thing, but their oral health is vitally important to their overall health. Dentastix is a simple treat-like product for your dog that cleans their teeth every day.

We already know that owners will do almost anything for their dogs. All we needed to do was remind them how much we owe them, and position Dentastix as the solution.

More than a best friend, your dog is a therapist and a support animal. Dentastix reminded owners to repay their pets for their emotional labour, by taking proper care of their teeth.

These spots explore the inner thoughts of a family whose lives are infinitely improved by their dog. Positioning Dentastix as part of a dental care routine to thank your dog for all it does.

The ads have a 56.62% average video completion rate (compared to 4.32% across other campaigns). Sales results are still yet to come in at the time of entry.