We created the campaign “People change people” that caused the reflection on the importance of interpersonal relations. There were three videos for Facebook and YouTube, in addition to a hotsite and actions in social networks. At the end of each video, we invite the audience to tell their own transformation stories.

In order to promote the reflection that people change people, we created three fictional stories, but that could be true, could have taken place anywhere in Brazil. Therefore, we generated identification with the most different audiences Sesc serves, inspiring all to take part in the campaign.

We released three videos throughout two months.

First, “The Village”. Then, “The Square”. And lastly, “The Dance”.

At the end of each of them and also in posts on Facebook, we asked the audience to tell their own stories. Thus, we managed to maintain people involved and engaged during the whole period of the campaign.

• 31 million impacted people. 1/3 of all internet users in Brazil.

• 28 million views on Facebook.

• YouTube Ads Leaderboard - The Dance was the second most watched video on YouTube Brasil in September 2016.

• 10.000 stories were posted on the hotsite and Facebook.

• 16x more interaction on the Facebook page.

• 533 thousand interactions on the hotsite.

• 1,000% increase of followers on Instagram.

• Sesc’s Love Index reached its record. 7.97