Cannes Lions
BBDO NEW YORK, New York / MACY'S / 2018
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In this campaign, we highlighted the different and unexpected ways that the perfect gift from Macy’s can bridge physical and emotional distance, bringing people closer together for the holidays.
In “Lights,” a husband, who typically struggles to express himself, goes to great lengths to convey his love for his wife, with the help of the perfect gift from Macy’s.
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