Historically, this is a rate-saturated market with masses of statistic laden and cliché ridden mailers. To achieve cut through, we majored on the fact that HSBC release the funds of your personal loan as soon as your application has been accepted. By mimicking the language of instant drink/food packaging we communicate the message of convenience and speed - instantly.We also highlight that you can use your personal loan for anything you like.Inside the mailer we suggest some of the major reasons why they might like to take out a loan - instant kitchen, instant bathroom, instant holiday. All high on borrowers' lists.

With an uplift of 38% in the first two and a half weeks of being dropped, the client expects this pack to pull faster than any previous loan pack thanks to its creative nature. The client is incredibly pleased, not only with the creative execution, but also with the response so far.