The idea was to create anticipated sales for summer tourism deals. In order to achieve this objective, we discovered a great market opportunity – the pet owner sector. We then created a special offer that solved the problem of where to leave pets while vacationing. We offered free accommodation to all pets owned by people who booked their summer vacation in advance.

By the beginning of December -- month in which summer tourism deals are first sold-- Atrápalo had already sold all of its summer deals.

85% of the available deals sold between the months of August and November.

20% increase in website visits.

30% new website visitors.