Starting from the principal that interactivity is the best way of obtaining campaign recall, the agency conceived an interactive campaign enabling internauts to play with the main functions of the 1007 in the banners. These include:- Electric sliding doors that open by remote control (Sesame line).- Personalisation of the seat colour through the Cameleo kit (Cameleo line).- Fingertip driving with the 2-Tronic gearbox on the steering wheel (2-Tronic line).This campaign was launched on line on more than 40 support sites, and distributed in more than 10 countries.