When it came to the musical soundtrack, we knew that it needed to work with Maya Angelou’s voice and reading of her poem.

The advert took 2 years to come to fruition and goes on to build on the foundation set by the first campaign in 2015 by showing real women exercising and being carefree about it in the process. The campaign has already reached over 50,000 views on Youtube and has been show on national TV and in cinemas since late February. The advert has achieved over 195 pieces of coverage and a reach of over 2.76 million people across social media channels.

The advert has achieved over 195 pieces of coverage and a reach of over 2.76 million people across social media channels.