Imagine shopping for a shoe, seeing an orthopedic boot in the window and thinking of people who need this device to walk?

Thinking about the problem, imagining the difficulties, walking in their shoes. These were the most relevant factors of the action and encouraged the donations. No one "donated simply for donating", they did so because they were aware of the gesture.

The result was surprising. It went beyond expectations for the period. And even after its conclusion, it continues to earn AACD donations. Another residual effect of importance to AACD was the awareness the action created to another of the institution's activities and its major revenue source for patient care: the manufacture and sale of prosthetics, braces and customized equipment for