Cannes Lions
FISCHER & FRIENDS , Sao Paulo / AACD - ASSOCIACAO DE ASSISTENCIA A CRIANCA DEFICIENTE / 2013
Overview
Entries
Credits
Execution
We formed two great partnerships: with a large illustration studio and the largest toy manufacturer in Brazil, to create 6 stuffed toys with some sort of physical deficiency. The idea was, we stimulate children to play with these ‘disabled’ toys and they realize that even though they’re different, they are a lot of fun.
Now, instead of depending solely on donations, they have a new way of getting investment and continue making this beautiful work which is caring for disabled children.
Outcome
We were able to bring together great partners to make the idea come true. 6B Studio made the drawings of the characters; Estrela, the biggest toy manufacturer in the country, included the characters in their production line, and produced 6 stuffed toys; several toy stores have agreed to put the products on their shelves.
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