Launched in February 2001, the Pirelli Calendar Club (http://www.pirellical.com) is the first official Pirelli website completely dedicated and committed to create and maintain a community of fans, collectors and enthusiasts of the Pirelli Calendars. With over 65,000 registered members and over 3 million page views and 28,000 unique visitors sessions in just one month, the site interactively supplies info and details about the making, the models, the backstage as well as those unknown aspects of the Pirelli Calendars in over thirty years of history. With multimedia contents (streaming videos), lots of information and updates, members can also enjoy special features like a monthly magazine on the "Cal" protagonists (models, photographers and art directors) as well be informed on worldwide events directly or indirectly involving Pirelli and the Calendars. There are also special promotions in which members can benefits from free-gifts (screensaver, desktop and Calendar CDs), participate to contests and raffles where they can win, every year, a copy of the current edition of this icon of Corporate Communication.