Cannes Lions
LEO BURNETT BRASIL, Sao Paulo / PIRELLI / 2009
Overview
Entries
Credits
Description
They wanted to show how resistant their tyres are.
Execution
We had a low cost action that happened in the streets, and we used one of those little plastic knives that kids use on their heads in birthday parties to involve the tyres with a flyer on it.
Outcome
People got really surprised when they got in their cars, they thought it was very amusing.
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