Cannes Lions
TWO.AM AGENCY, Cape Town / HASBRO / 2016
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A series of indoor posters targeting millennial parents, dramatising the real-world benefit of this classic children’s modelling compound by highlighting the pitfalls of it’s more modern counterparts.
Each of the ads portray a low-tech benefit of Play-Doh while reminding millennial parents of the simple and creative fun that can be had with an uncomplicated toy.
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