Cannes Lions
JWT ARGENTINA, Buenos Aires / EDITORIAL COYUNTURA / 2014
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The FIFA World Cup is the most anticipated event on Earth and it's well known that politicians and governments around the world use it as a courtain to cover their most unpopular measures. So, we created for Revista Mercado, a magazine focused in helping readers to understand politics and economic world issues, a radio spot using an original speech of Argentina's vice-president, Amado Boudou. We interrupted him when he was just about to announce a new measure, covering the announcement with a famous football narrator screaming a goal scored by Argentina's national team.