We started with a gentle introduction. Film and TV shape Indian society so we integrated empowerment stories into India’s most popular daytime soaps.

We leveraged the combined influence of Bollywood’s most high profile stars to make the Power of 49 unavoidably public.

Bollywood’s biggest celebrity, Shahrukh Khan, agreed to place female stars credits above his own in forthcoming movies, and 50+ Bollywood stars have since lent their voices to the cause.

We secured Tata Tea as sponsors of the Indian International Film Awards. We prioritised female-category awards above the men’s and integrated the Power of 49 into the script.

Then we created the world’s first crowd-sourced political manifesto by inviting women to join celebrities in telephone, mobile web, online debates and Google hangouts.

Now we are empowering every Indian woman to be heard every day. Our mobile push the pin mechanic flags real everyday issues wherever they occur.

Our campaign has touched every voter-eligible Indian woman, driving a national debate across all the media networks.

Over 50 major Bollywood Stars have created content that supports our cause.

Over 1.2 million women participated in building our mobile and online crowd-sourced manifesto.

That manifesto has now been integrated into the political manifestos of all three of India’s biggest political parties.

700,000 women have flagged issues on our mobile Push the Pin mechanic.

Tata Tea have enjoyed a 13.4% increase in sales.

But best of all, female voter intention in India is up 300%.