Cannes Lions
MADRE, Buenos Aires / COCA-COLA / 2011
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This Powerade commercial was produced for all Latin America. It is about an extreme and out of the ordinary training session when a sports person reaches the endorphin moment (a natural body substance). To get there you have to be hydrated and Powerade is your best choice; its name encloses the key to overcome any challenge you may have, Power.
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