PRAISE is Ram Truck’s Thanksgiving tribute to all who labor to make their families, and their communities strong. It’s a heartfelt homage to the all-too-often unsung waitresses, janitors, foremen, and construction workers who rely on Ram trucks, day in and day out, to get the job done. It’s a simple, humble offering of thanks to every single working mother and life-long factory worker with reverent, realistic portraits of their everyday lives. PRAISE praises all who clock in.