Cannes Lions
PARK PICTURES, New York / ALLIANZ / 2023
Overview
Entries
Credits
Background
Allianz compares getting insurance to learning to swim - it's done to take full advantage of the world of water.
The film shows a range of people at first hesitant about swimming but then, as they get into it, enjoying the water by paddling in the sea, diving from a height and open-water swimming.
A voiceover explains that preparation is "not solely to protect ouselves from the unknown. It's to make the most of the adventure of living."
The global brand refresh marks Allianz's 130-year anniversary.
Execution
Allianz compares getting insurance to learning to swim - it's done to take full advantage of the world of water.
The film shows a range of people at first hesitant about swimming but then, as they get into it, enjoying the water by paddling in the sea, diving from a height and open-water swimming.
A voiceover explains that preparation is "not solely to protect ouselves from the unknown. It's to make the most of the adventure of living."
The global brand refresh marks Allianz's 130-year anniversary.
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