Cannes Lions

Prepared For Life

PARK PICTURES, New York / ALLIANZ / 2023

Film
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Overview

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Credits

OVERVIEW

Background

Allianz compares getting insurance to learning to swim - it's done to take full advantage of the world of water.

The film shows a range of people at first hesitant about swimming but then, as they get into it, enjoying the water by paddling in the sea, diving from a height and open-water swimming.

A voiceover explains that preparation is "not solely to protect ouselves from the unknown. It's to make the most of the adventure of living."

The global brand refresh marks Allianz's 130-year anniversary.

Execution

Allianz compares getting insurance to learning to swim - it's done to take full advantage of the world of water.

The film shows a range of people at first hesitant about swimming but then, as they get into it, enjoying the water by paddling in the sea, diving from a height and open-water swimming.

A voiceover explains that preparation is "not solely to protect ouselves from the unknown. It's to make the most of the adventure of living."

The global brand refresh marks Allianz's 130-year anniversary.

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