To create a truly Priceless experience, we went big and built a high-end restaurant above the neon lights off a Time Square billboard. Priceless Table generated a unique and shareable experience that captured the spirit of New York and the nation’s attention through paid and earned media.

Cardholders booked reservations through OpenTable to enjoy a five-star meal catered by world-famous chef Marcus Samuelsson.

Popular national and NYC radio personality Elvis Duran heightened awareness through a 15-minute on-air interview with Samuelsson and surprised listeners with a series of giveaways.

Added-value OOH on the Reuters and NASDAQ signs amplified branding throughout Times Square.

Priceless Table helped MasterCard reach its $4 million donation goal. Additionally:

• MasterCard shattered the industry’s 3.9% growth rate and grew 2.5x the competition in the dining category

• Radio integration saw reservation sell-out time drop from 29 to 14 minutes

• On launch day, MasterCard led 30% SOV against Visa and maintained it, driving 27% of the conversation to Visa’s 16%

• 91% of MasterCard social mentions were Priceless Table-specific with #GetTogether and @PricelessTable generating 730,000 engagements

• The Priceless Table generated top-tier PR delivering 125 million PR and earned impressions

• Paid and owned social content generated a 25% increase in mentions vs. 2013.