Using the façade of a large apartment building to transform it in a living ambient media that consists in building tables between the balconies of a building's facade. On the tables, two Nescafé red mugs and a kettle. On the building facade just in front, a call to action invites people to have a coffee with their neighbors: GET CLOSER TO THOSE CLOSE TO YOU.

The key element of the operation is the table that connects the balcony of the façade. Using the same red of Nescafé Red Mug, the tables has become the symbol of the operation: 1.82m long, it has been used as a bridge over the balconies, to connect the life of the residents of the apartment blocks.

In just one week the outdoor was seen by thousands of people passing by, as it was in a very crowded area. At the same time millions of people on YouTube, Facebook and TV saw it.

48 Million media impressions

+11% Facebook fans

+52% Brand popularity increased

+6.400.000 total project views

The condominium meetings are now more friendly.