Unlimited. We started with a simple idea; an unlimited web page that goes on forever - full of lovely, unlimited things.We set about filling it with fun stuff - all of which either talked about Unlimited, or let you interact in an Unlimited way. We filled it with so many things that even we aren't sure if it's endless or not.We hoped people would like it so much that they might want to steal it. Luckily, we were right. People have taken away Unlimited things to where they live on the Internet – their blogs and Facebook pages.