The automobile industry is a key industry in Japan. Especially, Toyota is the world’s top-class automobile manufacturer.

However, automobile ownership ratio of young people in Japan dropped 20% in the last 10 years.

Their focus is on games, YouTube and anime, and they have no interest in cars.

Fans were attracted to the game and anime.

Design of dealers was also largely changed. Understanding the performance of Prius was deepened through the characters.