Spikes Asia

ProPILOT CHAIR

TBWA\HAKUHODO, Tokyo / NISSAN / 2017

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Overview

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Credits

OVERVIEW

Background

A major queuing nation, Japan. In Japan, due to scarcity of land, queuing is part of everyday life. Even for a simple lunch, we need to wait in long lines. The number of people who get stuck in line is said to reach 180,000 per day. That’s about a total of 1,000km in length.

Execution

STEP1: Announced the launch of ProPILOT CHAIR and called out for entries online for stores. STEP2: Installed the chairs in stores (registered online). STEP3: ProPILOT CHAIRS are now used as a brand asset of NISSAN in CES or other exhibitions.

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