Cannes Lions

Protective Coloration Melted in Love

PUFF SHANGHAI / MIDEA / 2022

Film
Supporting Images
Supporting Content

Overview

Entries

Credits

Overview

Execution

We were tasked to create the work with a USD 92,000 budget – within 35 days.

To speed up as well as allocate our budget in a smart way – we decided to a) Assign 100% decision-making to the director – thanks to client’s trust; and b) Make use to free online 3D assets and C) use the mobile app VSCO for some artwork! Altogether helping us to deliver in time without sacrificing quality of work.

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