Cannes Lions
DUVAL GUILLAUME MODEM, Antwerp / DE LIJN / 2012
Overview
Entries
Credits
Description
To stress that during sales it's difficult to find a parkingspace in the city and that it is smarter to park in the outskirts and then to take the bus, public transport company De Lijn literally sought a place to park their commercial in the outskirt of commercial block. In a few 5 second spots, placed randomly in between other commercials we hear two people trying to find a space to “park” the commercial. Finally, we hear them find enough space when we arrive at the end, the outskirt, of the commercial block.
Similar Campaigns
12 items