Cannes Lions
TENCENT, Shenzhen / QQ / 2017
Awards:
Overview
Entries
Credits
Description
By deep-learning the transformation pattern of facial features, QQ has mastered the latest face recognition technology. The system is able to simulate a person’s appearances years ago from a photo taken today by eliminating the typical facial transformation through time. The accuracy has reached 99.8%. Change is no longer an unsolvable challenge. It means that finding missing kinsfolk through old photos becomes possible. The advanced technology allows for processing 50 million photos per second. The matching result is retrieved immediately. Thus, the chance for reunion is significantly increased.
Execution
·03/2016: Cooperated with the largest child-seeking NGO in China to find missing children.
·05/2016: Launched "5.25 Finding Missing Relatives Day” live event.
·11/2016: Connected with the Chinese Ministry of Public security system, and has achieved information pushing automation.
·11/2016: Set up QQ City-assisted 2.0 system, using the cross-age face recognition technology and Deep-learning.
·02/2017: Cooperated with the Ministry of Civil Affairs.
·03/2017: Cooperated with the NGO National Rare blood group.
Outcome
QQ Alert has launched a total of 286 cases, and 176 people was successfully recovered. In November 2016, we connected with the Chinese Ministry of Public security system to improve the authenticity and authority of case sources.
Technology is bringing hope to all incomplete families. We cannot stop lost children from changing, but we are able to make more reunions possible with better technology.
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