Spikes Asia

QQ Star Milk x Discovery's Kenyan Safari

MINDSHARE, Shanghai / YILI / 2022

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OVERVIEW

Background

QQ Star Milk is a nutritional milk beverage for children, owned by China’s No.1 dairy giant, Yili.

QQ Star Milk positions itself as a partner in childhood development, aiming to support parents on their child’s educational and developmental journey.

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