Cannes Lions
MARCEL, Paris / RENAULT / 2011
Overview
Entries
Credits
Execution
To create an innovative game using a unique « iPhone remote » technology that allows you to turn your iPhone into a game controller via an application available on the App Store. The rules of the game are simple and completely raving: the users scan a QR code on the website. Once identified, they embody a rabbid and must shake their iPhone as quickly and strongly as possible to seize the hands-free card and thus take the wheel of the Renault Grand Scénic.
Outcome
In one month, the application has been downloaded 57,000 times and more than 360,252 games have been played.
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