Cannes Lions
RATTLING STICK, London / WEIGHT WATCHERS / 2017
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One woman is timed on two separate runs; one listening to a recording of her negative thoughts, and the other listening to a recording of her positive thoughts. When she listened to her negative thoughts she finished the run in 35mins 17secs. But after listening to her positive thoughts, she finished the run in just 29mins 6secs.
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