Current law in Arizona allows police to stop anyone who looks Latino. Since then, many have left Arizona out of fear. This is an effort to reverse that and have Latinos move there instead, and stand in solidarity with those who can’t leave. All they have to do is change their location on Facebook.Every time someone changes their location on Facebook it notifies everyone in their social network, in turn creating conversation about what is going on in Arizona and building awareness about the law. We show people in Arizona that we support them and build awareness for the Border Action Network, an organisation that aims to reverse the law.

Since its official launch in March 2012 people from over a dozen countries have become part of the campaign on Facebook, with an average of 168 people per day becoming part of the campaign. The campaign has also received mentions on many blogs and news sites while also sparking countless conversations on Facebook and Twitter.

A rally video was created to spread the word about the movement. The video was sent to various blog writers and news organisations. Once they were informed of the cause, they were asked to join the movement on Facebook. Bloggers covered the story and opened a discussion about the importance of support from everyone, not just people who live in areas where this law is enforced.

Since its official launch in March 2012, people from over a dozen countries have become part of the campaign on Facebook, with an average of 168 people a day who have decided to 'move to Maricopa'. The campaign has also received mentions on many blogs and news sites while also sparking countless conversations on Facebook and Twitter.