Cannes Lions
RAINEY KELLY CAMPBELL ROALFE/Y&R, London / BBC / 2011
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To capture the dynamic spirit and of-the-moment energy of BBC Radio 5 Live, we filmed, edited, telecined, and aired an ad that same day, every day for a week.
With the help of BAFTA award-winning documentary film-maker Dominic Savage, we captured the unique way 5 Live deals with unfolding news, challenging stories, and the extraordinary moments that occur every day.And how they get to the heart of things when they deal with politicians, celebrities, war heroes, even criminals.
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