The clients & listeners of the direct mailer absolutely loved it. The vintage feel of the clock, the backward moment and the brand fit with 'Purani (Old) Jeans' ensured a very high recall for the programme. Some recipients even conveyed their delight in person to the marketing team of Radio Mirchi. The show 'Purani Jeans' (Old Jeans) continues to command a very strong fan following. Radio Mirchi continues to remain India's No.1 private FM radio station.