People walk by the homeless on the street everyday. They have very little sympathy for the homeless and would just rather not get engaged with the issue. Our goal was to change this and help spotlight the issue and engage them to help.

People walk by numerous homeless people every day and never once stop and think about helping or donating. These large and visually stunning boxes with emotional photography changed that. They stopped people, made them look twice, invited them in and evoked emotion. By placing the boxes in spots people normally see the homeless we were able to heighten the message.

The goal is always two-fold: Change public opinion and raise awareness. RESULTS: 10% increase in traffic to their site. Here people can be educated about the cause.10% increase in donations over last year at same time of year. Numerous conversations and connections made with people.