Cannes Lions
WUNDERMAN FRANKFURT, Frankfurt / LAND ROVER / 2005
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Description
Design that polarises, power that has to be controlled. The new Range Rover Sport is not a car for everybody. The mailing demonstrates this. It's a test only to be managed by the toughest test pilots. A space-age futuristic look reinforced this. ID 'dog' tages were provided for those who got lost in space.
Outcome
Mailing sent out in March 2005, with 1,800 requests for test drives received by the time we submitted this entry.
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