HOME’S, a real estate/housing information portal website, only had an ad budget 1/20th the size of competitors. There was a need for a promotion that generated and spread buzz on a large scale but on a small budget.

The campaign title was a design influenced by the floor plan.

Though the ad was done only in Shibuya (media cost: 25 million yen), thepublicity exposure it received in major media like Fuji TV’s morning newsprogram “Mezamashi TV”, national newspaper Sankei Shimbun, and Yahoo! News, as well as buzz in SNS, the word spread across Japan.

Ad value conversion:Over 400 million yen. The promotion drove record traffic volume to theclient’s website.