Though the ad was done only in Shibuya (media cost: 25 million yen),the publicity exposure it received in major media like Fuji TV’s morning news program “Mezamashi TV”, national newspaper Sankei Shimbun, and Yahoo! News, as well as buzz in SNS, the word spread across Japan. Ad value conversion: Over 400 million yen.The promotion drove record traffic volume to the client’s website.Record number of access per day was 810,000.Total PV: 9.3 million PVs.

[Announcement of the Quiz]Shibuya – Where Japanese cultural trends start.The quiz was announced via the famous, large-scale ad space on the wall of Tokyu Department Store, built directly over Shibuya Station.[The Creator of the Difficult Quiz]We employed a quiz creator with highest level of authority for the media and SNS to consider the quiz newsworthy. [Japan Mensa]An organization founded in the 1940s by 2 people - an Australian barrister and a British scientist and lawyer, and is an organization which only people with IQ over 148 can become members of.