Not only it can be seen that it is Japanese produced rice,?but we also designed the logo to show the representation of Japan's charms as a country.?Rice planting begins in the season when cherry blossoms fall,?through the summer clouds spread across the sky,?we end the rice harvest by the time snow piles up on Mt. Fuji.?As can be felt in the flow of four seasons,?we included cherry blossoms, clouds, Mt. Fuji, and rice plants in the logo.?Although the request was to create a logo only,?we thought it is difficult to promote Japanese rice and tell everything precisely including the high quality of Japanese rice only with a logo.?Therefore, we thought out a friendly phrase that’s easy to understand written both in Japanese and English.?"THIS IS JAPAN QUALITY delicious Japanese rice"?This phrase will be attached to the package of rice,?and we would also like to make it not limited to rice and would like it to be used as a guidelines to sell Japanese foods abroad.?In addition, we also designed various promotional items, which are not requested, but we successfully achieved the production with our voluntary proposals.

The logo was announced in March 2015, and although it is only a few weeks after the announcement, it is already used in a banner and POP at special sales corners of shops in Singapore.?With the phrase and logo, and various promotional items that stand out in shops, ?we succeeded to create places to promote Japanese rice.?Happi (Japanese workman's livery coat) and aprons are actively used as uniforms for the sales department.?Thus, by creating the unified phrase and logo and various promotional items at the same time, we could have a sense of unity in the land far away as overseas, and make the promotional activities.