Tagged TV commercial spots and promotional banners within guide listings on the interactive TV platform directed viewers to Navy’s VOD Channel: a dynamic showcase featuring five clickable tabs over the backdrop of a Navy aircraft carrier. This homepage consisted of three different video tabs, one photo showcase tab and a data capture page. The videos highlighted careers across several Navy recruiting initiatives, including Navy Reserve, Navy SEALs and non-traditional roles for females.

In two months, the campaign produced: • 292,475 visits• 629,105 page views• 65,600 video plays • Average of 5:10 spent on channel • Nearly 500 gross leadsBased upon favorable campaign results and in-depth learning on viewer interaction, Navy renewed the campaign for an additional six months.