Each year, the Navy needs nearly 60,000 new recruits. Since statistics show that the Navy's target age group spends a significant amount of time online, an increased web strategy was used in order to generate more recruiting leads. The new Navy website launched in March 2001. New functionality was added, including a tool called the Life Accelerator - which identifies a person's ideal career by asking questions about their personality, goals and interests. Live 30-minute monthly webcasts were initiated in July 2001, which feature different sailors who talk about their experiences in the navy and answer live questions from viewers. The website delivers more content pertaining to careers in the navy - per target audience request. The national advertising campaign is completely integrated, from television to print to interactive. The TV sports lead viewers to www.navy.com for more information. The website's flash intro makes use of TV and radio's 'Awake' by Godsmack, as well as a print headline, 'If someone wrote a book about your life, would anyone want to read it?'. Since its launch in March 2001 the navy website has generated over 88,000 leads via email request form or telephone calls to recruiting offices. Navy.com averages 1 million hits per day. It averages 20,000 visits per day - an increase of 4x compared to the previous website.