While playing Iggy Pop’s punk tune from 1977, this film ironically tells the ‘success-story’ of Prince Charles’ career. The personalized online-film was targeted at 10 second-level management senior executives at competitive agencies, where their bosses’ ego did not permit them developing further.

As a way out we sent them this little online-video with a job offer.

8 out of the 10 contacted executives replied directly to our pan-European CEO. 2 declined the invitation. Of the 6 others, the agency recruited 3 new agency heads:1.a new head of the German Euro RSCG ABC PR agency.

2.a new pan-European Head of New Business.

3.a new pan-European Head of Digital