Cannes Lions

RED CROSS

ZAPPING, Madrid / CRUZ ROJA / 2007

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Description

While the page is loading, the bar fills up with white colour to let the message gradually reveal: “We need blood. Red Cross”.The objective was to make people donate blood.

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Shortlisted Cannes Lions
Why

DHÉLET Y&R, Buenos aires

Why

2018, CRUZ ROJA

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