Using Instagram and tagging photobombed celebrities and magazines, we were able not only to impact key opinion leaders in Brazil but also and most importantly their millions of followers in a different and contextual way, promoting the new C4 Lounge and its exclusive reverse camera with a contextual message: "Avoid unexpected situations with the new Citroen C4 Lounge with reverse camera".

- Hundreds of photobombs impacted: celebrities, influencers and magazines, such as: Neymar, Ronaldo, Kaka, Luciano Huck, Sabrina Sato, Otavio Mesquita, Caras Magazine and Contigo Magazine to name a few. - Resulting more than 23.000.000 impacts only on Instagram - Most importantly, the C4 Lounge test-drive requests through the website, increased 15% during the action.