Cannes Lions

REGAIN ENERGY DRINK

DENTSU TEC, Tokyo / SANKYO CO. / 2003

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A criminal's inside a building refusing to come out unless the police meet his demands. He asks for a yellow and black sports car. The police panic because they think that's impossible. But then one of them remembers the Regain contest. He opens a bottle of Regain to see if he's won a sports car.

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