Anthem Blue Cross Blue Shield wanted to recognize a group of people that is often overlooked and underserved: the uninsured.

They are working sun-up to sundown, studying with no sleep and pushing harder every day to move our country forward. They have no time for the complicated ways of the heath system!

So together with Anthem, we created an authentic, honest and visually beautiful campaign that celebrates and recognizes the lives of these real Americans in their real homes.