The only way to get people to truly feel the impact of bad lifestyle decisions was to literally show what they would look like in the future. This new, fun, game-like technology let the person see what THEY would look like after answering some fun, real questions about their habits. It was shocking. It then allowed them to modify their decisions. Then it showed an updated picture. People pledged to change.

The brand is known for helping make lifestyle changes. It was perfect for them to travel around in an RV and go to the people and offer help.

Response was overwhelming.

The traveling RV participated in over planned 209 events and a multitude of random stops.

We registered over 45,000 unique consumer interactions with the Future You experience.

We garnered over 4,679,148 impressions in just a few months.

Blue Cross/Blue Shield received dozens of phone calls from businesses offering to pay to have them come out to their offices and show them Future You.

They are currently on a second tour that was added at the end of the year.