Background:Launch Renault as the car manufacturer with the highest ranking at the Euro NCAP crash test. Renault is the only brand with 8 models awarded with 5 stars within the test.Objective:Generate awareness for Renault’s leading position in safety and protection.Strategy:Focus on the insight that everyone has the need to drive the safest car, and ask the people: is your car safe enough?Creative Idea:Nothing is more worrying than the feeling of driving an unsafe car. And sometimes even a little screw can cause this anxiety.