This campaign is based on the law of attraction, it means, the possibility of making every wish come true. A positive theory that fits perfectly, especially during this time of econoomic crisis. We created a character called Tracy Smith, a law of attraction expert who talks about how you can achieve everything you want, including a spacious car for less money. All this was done through three consecutive commercials that imitate the tone the public were used to hearing on Colombias cable TV (with an uncoordinated Lip Sync).

The promotional campaign exceeded the sales forecast in 49%. Client expected to sell 320 cars in one month and they sold 478 in just 13 days.