Cannes Lions
WELCOMM PUBLICIS, Seoul / RENAULT / 2006
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Strategic Points: SM7- Imported but made in Korea -> Mark the confidence with quality in competition with other imported cars.
-Secure a better image in comparison with Grandeur TG & imported carsIssues:-Grandeur TG Launch-Growing consumer preference for imported cars-Providing suitable solution for discontent about having the same platform as SM5Key copy:If you have just purchased another cardon’t dare to look at SM7You might regretLook & Feel SM7”
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