Brazilian consumers, especially lower class ones, prefer to pay their purchases in instalments. For this reason, retail chains offer payment plans divided in many instalments.We wanted to show that Ponto Frio’s offers better payment options, with many more instalments than competitors.

Thousands of people were impacted by action in shopping centres; a good majority of them while shopping. For these people, the differentiated display at Ponto Frio showed the best option when it came to paying in instalments.